In 2022, TheViewPoint was acquired by Tatari, a leading data and analytics platform for buying and measuring ads on both linear and streaming TV. As part of the Tatari family, we expect to have even greater resources across all of our teams and our ability to launch new features and tools will also accelerate.
TheViewPoint, a Tatari Company, is an ad monetization platform built from the ground up exclusively for CTV publishers and broadcasters.
Powered by an array of tailor-made tools for the CTV market on par with smart optimization capabilities including a machine learning-powered bidding algorithm, ad pod management and rich audience targeting possibilities.
TheViewPoint stands out in the crowded ecosystem and engages premium CTV publishers, which value enhanced control over their inventory. By cutting out the middlemen, TheViewPoint is revolutionizing the way media buyers and sellers interact.