Resources

Programmatic TV Tax Day is Not Just April 15. It's Every Day

This blog examines the significant "AdTech tax" in Connected TV advertising, advocating for Tatari's direct integration with publishers to bypass hidden fees, resulting in substantial cost savings and enhanced transparency.

International Women's Day 2024: #InspireInclusion

In recognition of International Women's Day, this blog post shares how a few of the women at Tatari and TheViewPoint #InspireInclusion.

TheViewPoint Integrates with FreeWheel

Our integration with FreeWheel will help streaming publishers process Direct IOs with the speed and automation of Programmatic.

CTV Ad Monetization Guidebook

This white paper takes a granular look at the CTV ecosystem, supply chain, and inventory monetization models.

International Women's Day 2023: Embrace Equity

In honor of International Women's Day, let's take a look at how a few Tatari women #EmbraceEquity.

How Tech Providers Prevent CTV Ad Fraud by Filtering Out Invalid Traffic

Invalid traffic (IVT) poses a serious problem within today’s advertising ecosystem, and it’s one that we as an industry need to be tackling head-on. Even though IVT isn’t a new problem within our industry, it’s more relevant than ever given the tremendous growth we’re seeing within the CTV space—and the tremendous challenges that IVT poses within the CTV space specifically.

How Tech Providers Prevent CTV Ad Fraud by Filtering Out Invalid Traffic

In this post, we'll dig into what publishers and advertisers need to know about IVT, particularly within the growing CTV space.

Ad Tech Companies Are Back in Cannes, Are You?

In 2022, for the first time since the pandemic, the Cannes Marketing Festival returns to France’s coastline for a celebration of Sustainability; Diversity, Equity, and Inclusion; Data and Technology; Brand Creativity and Effectiveness; Talent, and Business Transformation.

Opportunities and Risks for AdTech Investors

Let’s dig deeper into the matter of SPAC companies and find out what advantages they possess particularly for AdTech owners and partners.

Origins and Pioneers of AdTech: 2010-2022

From the first desktop sidebar ads during the 1990s through the advent of mobile advertising, to the cross-device individual user recognition capabilities of CTV marketing platforms today, the evolution of online advertising has been rapid. When things change so fast, it can be easy to lose sight of how far the industry has come and forget the most crucial aspect of advertising: making sales.