International Women’s Day 2023
There have been many ways the women at TheViewPoint have practiced the values of #EmbraceEquity in the workplace. Let’s take a look at a few examples.
How Tech Providers Prevent CTV Ad Fraud by Filtering Out Invalid Traffic
Invalid traffic (IVT) poses a serious problem within today’s advertising ecosystem, and it’s one that we as an industry need to be tackling head-on. Even though IVT isn’t a new problem within our industry, it’s more relevant than ever given the tremendous growth we’re seeing within the CTV space—and the tremendous challenges that IVT poses within the CTV space specifically.
How Tech Providers Prevent CTV Ad Fraud by Filtering Out Invalid Traffic
In this post, we'll dig into what publishers and advertisers need to know about IVT, particularly within the growing CTV space.