This guidebook takes a granular look at:
CTV Ecosystem: CTV vs OTT, Publishers, App Categories, Operation Systems
Supply Chain Management: Components, Auctions, Integration Types, Buying Models, Programmatic Deals
CTV Inventory Monetization: Monetization Models, Measuring Results, Optimization Practices
Download all the insights today to maximize your revenue and fulfill the potential of your CTV ad inventory.
This blog examines the significant "AdTech tax" in Connected TV advertising, advocating for Tatari's direct integration with publishers to bypass hidden fees, resulting in substantial cost savings and enhanced transparency.
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Aiming to stand out from the crowd and surpass consumers’ expectations, CTV advertisers have to be allied with publishers and very savvy at applying innovative advertising techniques, like frequency capping, competitive ad separation, and deduplication. Though still raising a lot of eyebrows, these tools have already become the next big thing in the advertising world. So, before diving deep into the details of ad pod management, let’s take a sneak peek behind the scenes of modern CTV play.
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As programmatic advertising is gaining momentum, RTB or real-time bidding comes in. In fact, most platforms in ad tech today are RTB enabled. But what does that actually mean? What is an RTB platform and why is it so important for digital marketers? Let’s get the answers to these questions and more.
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