International Women’s Day 2023

This year’s theme for International Women’s Day is #EmbraceEquity, a movement that aims to promote equitable opportunities for all women – no matter their race, religion, or socioeconomic status.

There have been many ways the women at TheViewPoint have practiced the values of #EmbraceEquity in the workplace. Let’s take a look at a few examples:

Volunteer event

This month, TheViewPoint and Tatari are hosting volunteer events to support three women’s shelters located in the same cities as our offices, San Franciscos SafeHouseThe Dwelling Place NY, and Downtown Women Center. For this event, each office will assemble toiletry kits that contain essential items such as a toothbrush, soap, and shampoo for women in need. In addition, each location will also collect toiletry items requested by the shelters that are not included in the toiletry kits. Our remote employees will also have the opportunity to participate via our Amazon registry!

Women in Tech Group

At both TheViewPoint and Tatari, we believe that it’s important to support the careers and development of our women employees. Our Women in Tech (“WIT”) group was launched to do exactly that. By holding monthly meetings focused on career-building, organizing educational sessions on various tech-related topics, and providing a space to share how others navigate the tech industry as a female/minority, WIT is always working to uplift and nurture its fellow women techies. In June, the group will host its third annual women’s leadership panel, featuring female leaders from different departments who will share pivotal moments from their careers and experiences as women in tech.

Now that you’ve had a glimpse at our community of women, let’s hear about some of the ways a few individuals practice #E

mbraceEquity in their lives. We asked each woman the following questions:

  1. How do you embody the values of #EmbraceEquity outside of work?

  2. How have you helped promote the values of #EmbraceEquity within the company?

  3. Tell us about something that you’re most proud of.

Anna Koicheva, Business Development

  1. I try to #EmbraceEquity outside of work by being an active member of communities supporting women’s rights, such as The Women in Programmatic Network where I mentor young girls from Ukraine and help them further their adtech careers.

  2. In my career, I try to serve as an example and inspiration to women and girls everywhere. I always try to lead based on empathy and I believe Tatari is a unique company whose culture is built on these values.

  3. A project that I’m proud of is a social program that I initiated 10 years ago in Ukraine. The program aimed to educate women on how to design a life and career of their own, during a time when society believed that they belonged at home, taking care of the family. The program challenged conventional beliefs by exposing young girls and women to different possibilities and giving them access to resources to make their own life choices.

Vica Bugrimenko, Senior Account Manager

  1. #EmbraceEquity is about being kind and inclusive. It seems so simple in theory, but when we get stressed or distracted, they are some of the quickest traits we can forget about. We are all going through our own struggles and challenges – and similarly, wins – and we just want to be acknowledged and have a sense of belonging. I’ve been so lucky to have been surrounded by so many great colleagues, and I can only hope I can make others feel equally involved and noticed. I’ve learned so much about what community means in the last year alone. When the war in Ukraine began, much of my family was still there. It was great to see so many people, including people who had no ties to Ukraine, rally together to bring awareness to the war, fundraise, and help those in need. 

  2. Throughout my career, I’ve learned how difficult it can be to make your voice heard and carve out space for yourself in meetings, projects etc. Many people I’ve worked with have helped me to be heard, so I’ve been focusing on assuring that everyone has had a chance to contribute. I think this is what makes TheViewPoint such a strong team. We all do such a great job of highlighting wins and showing gratitude for one another. The women I work with are among some of the strongest leaders that I’ve ever worked with!

  3. It’s been amazing to see how TheViewPoint’s acquisition by Tatari has progressed over the last year. It’s great to see the collaboration between the two companies and the direction we’re going in. The TVP team is small and nimble, which allows us to try new things and move quickly. Tatari has helped us grow even faster and create a meaningful path forward.

Eugenia Krashevska, People Operations Coordinator

  1. Ukraine has made a lot of progress embracing equity this past year. For example, now a lot of women protect our country in the same way as men, and positions have become available for them that were previously impossible for a woman to take. I am proud of Ukrainian women – they can be soldiers if they want, they can support the economy, or be volunteers; they are so brave and strong! I can’t properly put into words just how much women have contributed to war efforts. 

  2. This year I’ve found myself in stressful situations this year due to the War in Ukraine, and I’ve learned that the values of #EmbraceEquity are now more important than ever. Equal opportunities are no longer enough – I encourage people in the company to be empathetic toward others and take into account their unique backgrounds and situations.

  3. I am proud that I took on a challenge and joined Tatari through the acquisition of TheViewPoint in 2022, despite it being an unpredictable time in Ukraine. I’ve learned a lot since- for example, I am proud that I contributed to this blog in English! English is not my first language, and while it’s not perfect, it’s improved a lot since I joined Tatari. I am also proud of how I’ve been able to support our teammates based in Ukraine during these hard times, by collecting and relaying information about transportation, relocation, and options for offline work.  It’s the duty of every Ukrainian to support each other, and I’ve only done a small part but I have been able to grow as a person through this experience.


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