TheViewPoint Complements VlogBox’s Inventory Monetization Potential

The Partner

VlogBox is a global video content distribution and monetization platform that helps content creators, distributors and resellers reach their audiences across the CTV/OTT environment. The company has developed more than 600 unique applications available on Roku and other major streaming platforms as of now.

The “Three To” Challenge

• To Increase monetization revenues by X% due to:

  • Decreased operational expenditures.

  • Increased inventory scale.

  • Boosted fill rate and bid rate.

• To perform a quick and smooth integration with the tech solution.

• To establish solid direct partnerships with global programmatic advertisers.

The Approach

We at TheViewPoint meticulously discussed a set of requests and demands of VlogBox and have molded a tech-suite to cover them.

TheViewPoint’s ready-made tools have entirely met VlogBox’s requirements of transparent pricing, monetization revenue growth, and COPPA compliant advertisements.

We also ornamented that with bespoke-tailored reporting API, UI, and harmonized system features.

The Solution

In terms of ballooning eCPM rates within Q4 2020 on the market, TheViewPoint has brought a flat fee pricing model to VlogBox as a transparent and plain concept. Thus, the Client’s business is capable of estimating operational costs accurately.

Our team has conducted a smooth integration of a proprietary SDK into the VlogBox applications, and connected the platform with our reporting API.

"As a milestone our team performed the integration of a proprietary SDK and merged TheViewPoint’s analytics through API into the VlogBox platform to streamline accurate reporting and analytics."

– Daniel Elad, CSO at TheViewPoint

The Results