Programmatic TV Tax Day is Not Just April 15. It's Every Day
This blog examines the significant "AdTech tax" in Connected TV advertising, advocating for Tatari's direct integration with publishers to bypass hidden fees, resulting in substantial cost savings and enhanced transparency.
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TheViewPoint Releases from Beta the TVP Intelpoint Machine Learning Algorithm for Bidding Optimization
TheViewPoint, a SaaS video ad monetization platform for CTV/OTT publishers, after successful Beta tests has officially released its one-of-a-kind machine learning algorithm, TVP Intelpoint, which is now applied on the platform by default. The solution aligns demand-side platforms (DSPs) with matching CTV inventory through smart bidding optimization.
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DSP vs SSP: the Difference between CTV Advertising Platforms
On CTV there are two main ad management platforms: DSPs and SSPs. Advertisers that are not familiar with the technical side of the business often get confused between these two. So let’s take a look at the main differences between DSP and SSP platforms, and try to understand why the formulation “SSP vs DSP” makes no sense at all.
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