Programmatic TV Tax Day is Not Just April 15. It's Every Day
This blog examines the significant "AdTech tax" in Connected TV advertising, advocating for Tatari's direct integration with publishers to bypass hidden fees, resulting in substantial cost savings and enhanced transparency.
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Video Industry and Content Trends You Should Get Excited About in 2022
In 2021 the average American spent 80 minutes per day watching CTV content, an increase of nearly 9% compared with 2020, as mentioned in this eMarketer report, and even more growth is forecast for 2022. The market is growing and as it expands so too will the financial opportunities, with CTV accounting for 10% of tidal display programmatic spending in the US. Where there is financial opportunity, innovation inevitably follows and the huge shift towards streaming over traditional TV means there are new opportunities for advertisers. Let’s take a look at some of the most exciting.
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