Resources

Programmatic TV Tax Day is Not Just April 15. It's Every Day

This blog examines the significant "AdTech tax" in Connected TV advertising, advocating for Tatari's direct integration with publishers to bypass hidden fees, resulting in substantial cost savings and enhanced transparency.

CTV Ad Monetization Guidebook

This white paper takes a granular look at the CTV ecosystem, supply chain, and inventory monetization models.

How Tech Providers Prevent CTV Ad Fraud by Filtering Out Invalid Traffic

Invalid traffic (IVT) poses a serious problem within today’s advertising ecosystem, and it’s one that we as an industry need to be tackling head-on. Even though IVT isn’t a new problem within our industry, it’s more relevant than ever given the tremendous growth we’re seeing within the CTV space—and the tremendous challenges that IVT poses within the CTV space specifically.

How Tech Providers Prevent CTV Ad Fraud by Filtering Out Invalid Traffic

In this post, we'll dig into what publishers and advertisers need to know about IVT, particularly within the growing CTV space.

Origins and Pioneers of AdTech: 2010-2022

From the first desktop sidebar ads during the 1990s through the advent of mobile advertising, to the cross-device individual user recognition capabilities of CTV marketing platforms today, the evolution of online advertising has been rapid. When things change so fast, it can be easy to lose sight of how far the industry has come and forget the most crucial aspect of advertising: making sales.

AI In CTV AdTech: Streamlining The Ad Bidding Process

For CTV marketing professionals, the value of artificial intelligence and machine learning technology lies not only in its capacity to handle massive datasets and streamline outcome prediction but in its ability to facilitate seamless, real-time communication between CTV-ecosystem stakeholders.

What’s to Come in Ad Tech M&A in 2022 and Beyond?

As CTV remains one of the hottest sectors for M&A, Daniel Elad, chief strategy officer at TheViewPoint (which was itself yesterday acquired by Tatari) shares his opinion on the underlying trends and makes forecasts for the market dynamics in the years to come.

Tatari Acquires TheViewPoint

Tatari has acquired TheViewPoint, a CTV monetization platform for publishers. This is part of Tatari’s long-term vision for a clean and more direct CTV supply path for outcome-driven TV advertisers.

TheViewPoint is Now Certified by Extreme Reach Video Ad Server

TheViewPoint, a SaaS video ad monetization platform for CTV/OTT publishers, is now certified by Extreme Reach, the global leader in creative logistics, to run Extreme Reach VAST tags.

TheViewPoint Starts A Full Ad Stack Partnership with Zone·tv

TheViewPoint, a SaaS video ad monetization platform for CTV/OTT publishers, has partnered with Zone·tv, a pioneer of personalized pay-TV channels powered by AI, to provide it with refined ad management and optimization solutions.