Buyers

TheViewPoint understands the complexities that come with CTV advertising. We provide you with a direct path to premium publishers and allow your advertising budgets to go further by eliminating middlemen and hidden commissions.

A Direct Path to CTV Supply

Through TheViewPoint, you can access highly targetable CTV inventory to reach the viewers that matter most. Leveraging our advanced viewer analytics and real-time reporting to gain insight into deal performance and optimize your campaigns to drive success. TheViewPoint’s secure, fraud-free platform, provides you with all the tools you need to achieve the highest possible return on your CTV advertising investment.

Why TheViewPoint?

Supply Path Optimization

TheViewPoint eliminates the middleman and connects you directly to premium inventory at a lower cost.

Integration Friendly

TVP partners with major DSPs and CTV technology platforms to automate the transaction process and provide easy, seamless programmatic ad buying.

Brand Safe

Seamlessly execute campaigns on a single platform across fraud-free, premium CTV inventory. TVP partners with leading software providers to detect and mitigate invalid traffic (IVT) and ad fraud.

Premium Inventory

TheViewPoint is a one-stop shop to gain access to premium CTV inventory.

Demand Partners

Activation through your preferred DSPs.

Insights

CTV Ad Monetization Guidebook

This white paper takes a granular look at the CTV ecosystem, supply chain, and inventory monetization models.

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International Women’s Day 2023

There have been many ways the women at TheViewPoint have practiced the values of #EmbraceEquity in the workplace. Let’s take a look at a few examples.

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How Tech Providers Prevent CTV Ad Fraud by Filtering Out Invalid Traffic

Invalid traffic (IVT) poses a serious problem within today’s advertising ecosystem, and it’s one that we as an industry need to be tackling head-on. Even though IVT isn’t a new problem within our industry, it’s more relevant than ever given the tremendous growth we’re seeing within the CTV space—and the tremendous challenges that IVT poses within the CTV space specifically.

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Ready to learn more?

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