Resources

Programmatic TV Tax Day is Not Just April 15. It's Every Day

This blog examines the significant "AdTech tax" in Connected TV advertising, advocating for Tatari's direct integration with publishers to bypass hidden fees, resulting in substantial cost savings and enhanced transparency.

TheViewPoint Integrates with FreeWheel

Our integration with FreeWheel will help streaming publishers process Direct IOs with the speed and automation of Programmatic.

Tatari Acquires TheViewPoint

Tatari has acquired TheViewPoint, a CTV monetization platform for publishers. This is part of Tatari’s long-term vision for a clean and more direct CTV supply path for outcome-driven TV advertisers.

Video Industry and Content Trends You Should Get Excited About in 2022

In 2021 the average American spent 80 minutes per day watching CTV content, an increase of nearly 9% compared with 2020, as mentioned in this eMarketer report, and even more growth is forecast for 2022. The market is growing and as it expands so too will the financial opportunities, with CTV accounting for 10% of tidal display programmatic spending in the US. Where there is financial opportunity, innovation inevitably follows and the huge shift towards streaming over traditional TV means there are new opportunities for advertisers. Let’s take a look at some of the most exciting.

TheViewPoint Integrates with BidSwitch for Streamlined Access to the Global Programmatic Demand Ecosystem

TheViewPoint, video ad monetization platform for CTV/OTT publishers, partnered with BidSwitch, an infrastructure-level technology that facilitates trading connectivity for more than 300 demand- and supply-side platforms through a single integration.

TheViewPoint Partners with Stirista to Unlock the Power of Connected TV

TheViewPoint, a SaaS video ad monetization platform for CTV/OTT publishers, today announced a new partnership with Stirista, the leader in data-driven SaaS marketing solutions in providing premium programmatic CTV inventory.

Programmatic Advertising vs Direct Buying: Tips to Solve the Dilemma

The direct vs programmatic battle is not actually much of a battle. While direct media buying is not going anywhere yet, the general automation trend will eventually leave it on the sidelines.

What Is Ads.txt and Can It Prevent Fraud in Programmatic Advertising?

Ads.txt was released by the International Advertising Bureau (IAB) Tech Lab in 2017 with the aim of preventing different types of fraudulent actions, such as domain spoofing and inventory arbitrage. It helps make the supply chain of online advertising clearer and more transparent as well as making things more complicated for fraudsters looking to sell inventory stolen from media buyers and publishers. In December 2020 IAB Tech Lab released ads.txt for connected TV because the complex CTV market required more transparency in cooperation between media buyers and publishers.

CTV Programmatic Buying 101

As more viewers join the CTV community, more advertising solutions are popping up. Programmatic is no longer a novelty here. In fact, it’s one of the fastest-growing sections technology-wise in the entire field. Some platforms even offer artificial intelligence buying! So let’s have a look at how (and why) this all works.

Ad Network vs Ad Exchange: The Definitions, Evolution, and Key Differences

Navigating the numerous platforms and partners available on the ad tech market can feel confusing. Some entities seem to serve the same purpose at first glance, as it is when you compare ad network vs ad exchange. Similar to the confusion over the difference between sdk and api, their places within the programmatic supply chain significantly differ and are worth explaining.