TheViewPoint Partners with Stirista to Unlock the Power of Connected TV

TheViewPoint, a SaaS video ad monetization platform for CTV/OTT publishers, today announced a new partnership with Stirista, the leader in data-driven SaaS marketing solutions in providing premium programmatic CTV inventory. 

Stirista’s clients including household brands and agencies tap into Stirista’s wide-range of solutions to help them solve complex data and media challenges across all digital marketing channels, from CTV and display to social and email. The added programmatic CTV inventory provided by TheViewPoint will further strengthen Stirista’s position in the space and help its clients drive growth with addressable TV campaigns.  

”Data quality and measurability are incredibly important in the design and execution of highly measurable and accountable campaigns and we take great care and responsibility in having the highest CTV and OTT match rates in the industry,” said Stirista EVP of Product and Marketing Hamid Qayyum. “Partnerships with industry leaders like TheViewPoint help us to continue our mission of helping brands and agencies run highly effective, targeted and measurable campaigns in the most sought-after inventory in the market.” 

TheViewPoint offers its demand partners access to the growing audience of cord-cutters and cord-nevers, as well as advanced measurement tools, and entry to high-quality CTV inventory. This ensures that an ad is shown to the right people at the right time, leading to better campaign results. 

For Stirista’s customers, this partnership will further enhance the strengths of CTV as a powerful component of their omnichannel marketing initiatives. The partnership also allows Stirista access to high quality U.S. CTV inventory from Political and Multicultural verticals via TheViewPoint.

“At TheViewPoint, we know that CTV is one of the most rapidly growing channels in digital media and is a crucial component of any omnichannel marketing strategy. Access to high-quality CTV inventory, which we provide to our demand partners, is one of the keys to successful advertising campaigns. By ensuring Stirista’s clients reach new channels and audiences, we will help them make use of all CTV’s possibilities to increase awareness as well as engagement, and drive incremental reach in this promising, modern environment,” said David Zenna, Sales Director at TheViewPoint.

About TheViewPoint

TheViewPoint is a CTV-first video ad monetization platform for CTV/OTT publishers and broadcasters. It’s designed to provide media sellers looking to monetize CTV video inventory with a transparent supply chain, intelligent pricing model and higher yields. TheViewPoint enables CTV publishers to unlock exclusive deals with demand partners. A broad set of programmatic tools, developed specifically for the connected TV environment, allow both publishers and advertisers to effectively upscale their businesses.

About Stirista

Stirista is a data-driven marketing solutions provider that combines the power of authoritative identity data with the execution of omnichannel marketing. Through its data and customer-centric approach, Stirista is helping Fortune 500 and mid-market brands including Great Clips, Oracle and Verizon among others, increase brand loyalty and acquire new customers. Stirista’s privacy-compliant data insights help clients interact with customers and prospects via digital, email, and social channels.