TheViewPoint Teams Up with Digital Media Rights to Drive Ad Monetization

TheViewPoint, a SaaS video ad monetization platform for CTV/OTT publishers, has partnered with DMR (Digital Media Rights), one of the world’s largest content aggregators, distributors, and channel publishers, to amplify ad monetization of the DMR’s inventory.

DMR has premium video and display inventory via partnerships with leading OTT, desktop, and mobile publishers that yield over 100 Million impressions per month. Additionally, the company owns and operates 7 OTT channels – AsianCrush (pan-Asian), Midnight Pulp (horror/thriller/action), YuyuTV (general entertainment), RetroCrush (classic anime), Cocoro (kids/family), KMTV (K-Pop), and Cinehouse (arthouse). These are available as video-on-demand (AVOD and/or SVOD) apps on Smart TVs, mobile and connected TV devices; on the web; and/or as linear, free ad-supported television (FAST) channels on the Plex, Roku Channel, Samsung TV, STIRR, and VIZIO SmartCast.

Furthermore, DMR offers access to over 7,500 feature films, TV shows, and documentaries through leading OTT platforms, including Roku, Crackle, Tubi, Pluto TV, and many more.

“We’re off to a great start with TheViewPoint, and are thoroughly excited to explore the monetization opportunities we have in store for Digital Media Rights, and all of our film content providers,” notes DMR Director of Advertising, Aaron Bendich.

TheViewPoint provides tailor-made CTV/OTT solutions for publishers, aimed at bringing buyers and sellers together. The company is constantly innovating with technological tools for curating deals, adjusting ad frequency, and measuring results. Staying aligned with trends in the space without compromising the transparency of business operations is what makes TheViewPoint stand out.

This partnership will enable TheViewPoint to generate ad revenue across all DMR’s placements by unlocking the best matching deals with media buyers while having no intermediaries involved in the supply chain. Moreover, this will help both parties fulfill their ambitious goals of exploring the retrofitting opportunities offered by the CTV space in light of tectonic shifts in consumers’ behavior.

“We are excited to get a partner with such diverse premium OTT content onboard. The preliminary results of our cooperation with DMR look very promising and we believe that with further alterations, they will go far and beyond,” said Keren Pass, Account Executive & Business Development Manager at TheViewPoint.

About TheViewPoint

TheViewPoint is an innovative video ad monetization platform for CTV/OTT publishers and broadcasters. It’s designed to provide every ad tech player looking to monetize video inventory with a transparent demand chain and higher margins. TheViewPoint enables content owners to manage direct deals with demand partners. A broad set of tools, developed specifically for the connected TV environment, allow publishers to effectively upscale their business.

About DMR

DMR (aka Digital Media Rights) is a privately-held digital media and entertainment company founded a decade ago by industry veterans David Chu and Michael Hong. Pioneers in digital entertainment, DMR is transforming the industry while specializing in OTT Channels and Digital Distribution. The company has cultivated distribution deals with Amazon Instant Video, Amazon Prime, Hulu, Netflix, Cable VOD, iTunes, Google Play, FandangoNow, Tubi, PlutoTV, Crackle, Hoopla, Kanopy, Vudu, to name a few. The DMR Advertising Marketplace provides video and display ads via direct sales and programmatic channels (Connected TV, desktop, and mobile) while connecting brands and media buying agencies to premium publishers.