TheViewPoint Has Become a Privacy Shield Framework Member

While expanding clientship across both American and European continents, TheViewPoint took steps to enhance existing privacy procedures by obtaining a EU-U.S Privacy Shield Framework certification. 

Privacy Shield membership ensures that data collection and transfer are done in compliance with EU and US data protection requirements. So, the framework regulates and confirms that organizations-members take measures to prevent personal data from misuse, unauthorized disclosure and destruction. This type of data includes device models, IP addresses, UI activity events, online identifiers, browser type, language settings, etc. 

TheViewPoint aligned the company’s internal processes, certified by IAB and verified by TAG, to be in position to guarantee that all the reasons for obtaining, sharing and aggregating users’ personal data are outlined in the company’s privacy policy and meet international regulators’ principles. 

“Though TheViewPoint is based in the US, we have many clients from across the globe and especially in the EU. That’s why it’s extremely important for us to be on the same page with them not only in terms of our business goals but also the way we treat data privacy. Privacy Shield Framework reflects our commitment to responsible transatlantic personal data transfers and retention, and we are happy to get the proof of meeting this standard,” said Daniel Elad, Chief Strategy Officer at TheViewPoint.

About TheViewPoint

TheViewPoint is an innovative video ad monetization platform for CTV/OTT publishers and broadcasters. It’s designed to provide every ad tech player looking to monetize video inventory with a transparent demand chain and higher margins. TheViewPoint enables content owners to manage direct deals with demand partners. A broad set of tools, developed specifically for the connected TV environment, allow publishers to effectively upscale their business.

About  Privacy Shield

The EU-U.S. Privacy Shield Frameworks were designed by the U.S. Department of Commerce, and the European Commission and Swiss Administration, respectively, to provide companies on both sides of the Atlantic with a mechanism to comply with data protection requirements when transferring personal data from the European Union and Switzerland to the United States in support of transatlantic commerce. The Privacy Shield program  is administered by the International Trade Administration (ITA) within the U.S. Department of Commerce.