TheViewPoint Unlocks the OTT Space for Caracol TV

TheViewPoint, a SaaS video ad monetization platform for CTV/OTT publishers, has teamed up with Caracol TV, one of Colombia’s most popular national television networks, to provide the broadcaster with the retrofitting opportunities of the OTT advertising.

Caracol TV is a well-established television company, which has a broad range of successful programming across various verticals, including news, entertainment, as well as TV series. Caracol TV owns and operates Canal Caracol, aired in Colombia, and Caracol Internacional that broadcasts in Northern, Southern and Central America, as well as Spain and the Caribbean.

Following recently transformed viewing habits, Caracol TV aims to increase its reach, drive more engagement and capitalize on innovative digital TV technologies. TheViewPoint will provide Caracol TV with access to new OTT audiences and offer effective monetization solutions to succeed in the space. 

Having worked with both CTV-first publishers as well as broadcasters, TheViewPoint has a clear understanding of how to make linear players feel comfortable in the digital TV world. Taking into consideration Caracol TV’s plans to operate in both environments, it has been essential to focus on bringing additional value, rather than a transition of marketing activities, from traditional to connected television.

“We see more and more broadcasters across the globe entering the OTT industry. They have their own in-house content and years of popularity in the linear TV realm. That’s why they sometimes get intimidated by OTT. Caracol TV is a great example of how established TV networks can stay ahead of the curve. Our aim is to assist Caracol TV in gaining incremental profits from adding a new medium to their strategy, and we are convinced that we’ll meet our targets,” said Keren Pass, Account Executive & Business Development Manager at TheViewPoint.

About TheViewPoint

TheViewPoint is an innovative video ad monetization platform for CTV/OTT publishers and broadcasters. It’s designed to provide every ad tech player looking to monetize video inventory with a transparent demand chain and higher margins. TheViewPoint enables content owners to manage direct deals with demand partners. A broad set of tools, developed specifically for the connected TV environment, allow publishers to effectively upscale their business.

About Caracol TV

Caracol Television broadcasts and distributes original and cutting edge telenovelas, series and entertainment formats. These programs have reached several continents, crossed cultural and linguistic barriers, and obtained international recognition for its outstanding ratings across the globe. With fifty years of experience in the TV industry, Caracol’s productions are broadcasted in nearly 100 countries throughout the five continents, and local adaptations of its scripts have become huge hits all over the world. Caracol Televisión’s facilities include eleven studios, adding up to a total production area of over 215,000 square feet.