TheViewPoint Announces New Partnership with Cinedigm

TheViewPoint, a SaaS video ad monetization platform for CTV/OTT publishers, has partnered with Cinedigm, a leading independent streaming company, to expand Cinedigm’s monetization opportunities in the CTV space.

An innovator in digital transformation for over two decades, Cinedigm’s core mission is to entertain the world by building a wide portfolio of channels and services for the streaming generation. 

Through a diverse mix of premium SVOD services and dedicated AVOD and FAST channels, Cinedigm’s streaming portfolio includes indie films (Fandor), horror (Screambox & Bloody Disgusting), family entertainment (Dove Channel), as well as dedicated channels for iconic entertainers like Bob Ross (The Bob Ross Channel).

Cinedigm is a cutting-edge publisher, dedicated to embracing the latest in CTV trends. A particular focus of the company is to identify the best advertising technologies available, in order to secure the highest revenue possible not only from SVOD content, but from AVOD and FAST as well. That’s why Cinedigm was looking for novel ways of expanding their presence on the CTV market. 

TheViewPoint’s programmatic selling solution, TVP Connect, will enable Cinedigm to effortlessly manage its CTV ad inventory in a curated environment. Besides easy private ad exchange navigation, TVP Connect also offers functionality to host Interactive CTV ads that can engage viewers beyond ads’ runtime. This will help Cinedigm to strike deals with advertisers that use innovative advertising elements in their creatives, including gamification, QR codes, TV-text-to-mobile services, and more.

TheViewPoint’s CTV-centered solutions are designed to connect publishers and advertisers on the best possible terms. The company’s team constantly monitors the latest trends in CTV to create opportunities for publishers to earn more on their inventory, and ensure supply path optimization by offering a fixed fee pricing model. 

“Our key focus is to help publishers grow and maximize their earning potential. Cinedigm is an innovative publisher, with its finger firmly on the pulse of CTV development, and is also dedicated to discovering the best advertising technologies. We’re excited to have become their partner and provide our programmatic selling solution TVP Connect, and we expect that our technical expertise will create significant monetization opportunities,” said Keren Pass, Business Development Manager at TheViewPoint. 

About TheViewPoint

TheViewPoint is a CTV-first video ad monetization platform for CTV/OTT publishers and broadcasters. It’s designed to provide media sellers looking to monetize CTV video inventory with a transparent supply chain, intelligent pricing model and higher yields. TheViewPoint enables CTV publishers to unlock exclusive deals with demand partners. A broad set of programmatic tools, developed specifically for the connected TV environment, allow both publishers and advertisers to effectively upscale their businesses.

About Cinedigm 

For more than twenty years, Cinedigm has led the digital transformation of the entertainment industry. Today, Cinedigm entertains hundreds of millions of consumers around the globe by providing premium content, streaming channels and technology services to the world’s largest media, technology and retail companies.