TheViewPoint Partners with BidMind to Expand Demand Partners Network

TheViewPoint, an ad monetization platform for CTV/OTT publishers and broadcasters, has partnered up with BidMind, a self-serve demand-side platform, to provide premium access to its exclusive inventory. 

This robust cooperation enables advertisers and publishers to avoid intermediaries within the supply chain, as well as integrate viable solutions tailored for ad monetization in the CTV landscape. Now TheViewPoint’s partners can directly engage with BidMind’s clients by offering top-notch inventory and thus build, manage and boost their own ad exchange. 

“In 2020, we witnessed skyrocketing CTV popularity. The channel’s immense growth has brought in a pool of tremendous opportunities for all players. So now, supply significantly outweighs demand. Even in such conditions, TheViewPoint continues to offer publishers an excellent opportunity to increase monetization revenues by operating in a transparent environment and applying the ‘flat fee on a CPM basis’ business model. However, it’s crucial to understand that brand safety and transparency, not just profit, are critical for companies in the digital TV world. With a rich portfolio of premium publishers, we can ensure that ads will land next to top quality, brand-safe content,” TheViewPoint’s CSO Daniel Elad stated. 

“Our partnership with TheViewPoint as one of the leading CTV-focused ad monetization platforms enables us to offer even more favorable terms for our clients and thus improve their advertising performance across multiple industry verticals. We strive to make the CTV environment even more lucrative for everyone, specifically by providing a one-stop supply and guaranteeing a fraud-free ecosystem to our users,” BidMind’s COO Anna Kuzmenko added.

About TheViewPoint

TheViewPoint is an innovative video ad monetization platform for CTV/OTT publishers and broadcasters. It’s designed to provide every ad tech player looking to monetize video inventory with a transparent demand chain and higher margins. TheViewPoint enables content owners to manage direct deals with demand partners.

About BidMind

BidMind is a self-serve CTV advertising platform, a renowned, cross-environment programmatic DSP. Its transparent reporting and measurability help track the performance of advertising campaigns and provide exceptional CTV ad placement. BidMind allows marketers to cooperate only with premium partners and get full control of ad campaigns for higher conversion rates and increased brand awareness.